Gentle Moments
Start Here
Purity Elizabeth Anne's inspired by your touch
Gentle Moments Start Here
Purity Elizabeth Anne’s inspired by your touch
fragrance-free
for sensitive skin.
essential
Mild & gentle with a soft rose scent
good nights
soothing & calming for a good night's sleep
fresh
suitable for the whole family
fragrance-free
for sensitive skin.
essential
Mild & gentle with a soft rose scent
good nights
soothing & calming for a good night's sleep
fresh
suitable for the whole family
Your journey starts with a touch of care
Trust Purity Elizabeth Anne's to protect your little one's skin through every phase, just as we've done for the generations who have come before since 1970. Formulated for delicate skin and free from colorants and sulphates. Our products are dermatologist- and paediatrician-approved.
Growing with love
After Birth
Bath Time
After Bathtime
Fellow Parents
Amani Sidu
Siphosethu Maseko
When it comes to baby skincare, Purity & Elizabeth Anne’s has a full range to choose from. The blue range for everyday care, the purple range with added moisture for extra dry skin, and the pink range specially made for sensitive skin.
For Sethu, I went with the pink range because her skin is delicate and I want to keep it soft, soothed and happy
For Sethu, I went with the pink range because her skin is delicate and I want to keep it soft, soothed and happy
Ngcebo Mcobothi
With so many baby brands to choose from its honestly overwhelming! But there is only one that has always come to mind since my little Dolphins birth! The Purity & Elizabeth Anne's extensive range scent is everything to me and I always make sure my little baby is smelling sweet and fresh! I love this pink range so much as it gives me the exact scent I look for my little boy! TRY and BUY Purity & Elizabeth Anne's and I promise your little one will thank you!
Geraldine Mnuduzulwana
As a first-time mom finding the perfect product for your little one is always stressful. Purity & Elizabeth Anne's products have been used by our family for many years. It's a brand we know, trust and love and I had to try it on my marshmallow.
Available at your nearest stores
Today I restocked on the Goodnight range. After our Durban trip, my little one was so fatigued, and these calming, soothing products are exactly what he needs to settle back into his bedtime routine.
For me, it’s not just about buying products – it’s about making real, thoughtful choices that show my baby love, comfort, and care every single day.